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TwoContinents
16 June 2025

Dubai Police has been recognised as the strongest police brand in the world. According to the latest Brand Finance 2025 Index, published by the renowned Brand Finance company, Dubai Police took first place.
The survey conducted by Brand Finance covered over 8,000 respondents from 10 countries around the world. Its aim was to examine the trust and reputation of police forces. The Dubai Police not only beat the competition but was also recognised for its modern image and innovative approach to public service. The Dubai Police ranked first, earning the highest AAA+ rating and an impressive score of 9.2 out of 10.
The high ranking of Dubai's law enforcement agencies is no accident. The Dubai Police is known for using state-of-the-art technology to fight crime, from advanced surveillance systems to autonomous patrols and artificial intelligence. What's more, a transparent approach that puts the community at the centre of its activities has proven to be a key element of its success.
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